🤝 EVERCLEAN
🧠 FCB
🎨 KIREN , CHING YIP , ARIES LAM , IVY , NICOLE , BEC & TEAM
EVERCLEAN
Premium Cat Litter Campaign 2025
This premium cat litter campaign for EverClean centres on a single, composed key visual created for regional rollout across Asia. The image features a long-haired white Chinchilla Persian cat, selected for its calm temperament and refined appearance, reinforcing the brand’s premium positioning.
Focused preparation and a straightforward studio setup ensured a smooth shoot, resulting in a clean, confident image that translates consistently across markets.