🤝 HSBC HONG KONG
🧠 MSL
🎨 LOK LAI , TERRY , MAK WING CHI
HSBC
Life Campaign 2025
Ft. Charmaine Sheh Sze Man
HSBC Life unveils its Health and Wellness (Longevity) Centre with a campaign fronted by Charmaine Sheh, presenting her as a premium customer experiencing the centre’s personalised approach to health management. Located on the 99th floor of ICC, the centre offers a calm, elevated setting overlooking Victoria Harbour, reinforcing a sense of exclusivity and trust.
The image captures Charmaine within this refined environment, positioning wellness as an integral part of a considered lifestyle. Through a clean, contemporary visual language, the campaign highlights HSBC Life’s commitment to providing personalised health solutions that support long-term well-being beyond traditional insurance.