🤝 WELEND
🧠 SECRET TOUR (HK) LTD
🎨 STEPHEN CHUNG , JENNIFER YIP , ARRA TANG , SUMMER TONG
👔 SAMMI CHAN , YANNIE KWOK
WELEND
“Embrace Your Race Against Time” Campaign 2025
Ft. Lin Min Chen
WeLend introduces a new branding campaign that positions the company as a tech-driven financial platform built for speed, clarity, and forward momentum. Fronted by Lin Min Chen, the photography establishes a futuristic visual language inspired by artificial intelligence and digital systems, reflecting WeLend’s focus on delivering AI-powered personal loan services designed for the pace of modern life. The campaign translates technological advancement into a visual world that feels approachable, human, and forward-looking.
The main thematic key visual sets a bright and optimistic tone, using open space, light, and a sense of upward movement to suggest progress, confidence, and possibility. This hopeful direction is complemented by two product-focused executions for personal loans and bank transfers, where the mood becomes more precise and futuristic, emphasising focus, efficiency, and control. Through custom wardrobe styling, a restrained physical setup, and layered digital post-production effects, the imagery forms a cohesive visual system that balances warmth with technological clarity, reinforcing WeLend’s commitment to innovation that works seamlessly in everyday decision-making.